This study examines the validity and reliability of the Customer Luxury Behaviour (CLB) Questionnaire within the context of the Chinese luxury market. With a sample size of 300 respondents, this research evaluates consumer behaviours and preferences concerning luxury vehicles. Employing a mixed-method approach, including Structural Equation Modeling (SEM) and thematic analysis, the study validates the CLB as a reliable tool for exploring luxury consumption in China. Findings reveal that cultural norms, brand perceptions, and individual consumer preferences interplay dynamically in shaping luxury behaviour.

Keywords: Luxury Consumer Behavior, Validity, Reliability, Mixed-Method Research, Structural Equation Modeling, Chinese Luxury Market.

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