E-commerce is purchasing and selling of products and ventures over the internet. Before e-commerce purchasing and selling were done without internet physically in the markets however after the landing of e-commerce in India our life has become more convenient because of its number of advantages. The paper discuss about the advantages offered by e-commerce related to online shopping of anything whenever and at wherever, customers can discover the items on e-commerce websites which is no available in physical markets, it reduces cost and time, without stepping out from home we can get our item at home. Alongside e-commerce there is likewise a well-known term called e-business due to which the business of enterprises has increased electronically with the help of internet by which they can reach to numerous customers which increases their sales. There is no specific definition of the terms E-commerce and E-business, they are used interchangeably. Truth be told, E-commerce is a piece of E-business which focuses on external activities while E-business focuses on both internal and external activities of a business. E-commerce has a great deal of good and awful effects on different areas. The key of having a successful e-commerce is to reduce the negative effects and increase the benefits at the same time.

Keywords: E-Commerce, Retail, Market, India, Retailers.

Views (207)