The study will be carried out on Parle company. The objectives of the study are to access the post-COVID marketing strategy available to consumers by Parle, to study the level of awareness and preference among retailers and customers for different segments of biscuits, snacks, chocolates and soft drinks, and to know the degrees retailers’ satisfaction with the services and marketing. Provided by Parle based on feedback from retailers about the services and promoting products, programs and practices they adopt. The main data were collected from the 100 respondents. The survey was conducted for both consumers and retailers in the city of Mumbai. Parle uses various marketing strategies to promote themselves. Carry out sponsorship activities, use brand ambassadors and a variety of advertising campaigns, using in-store promotional brochures and social media ads, etc. Now let’s understand your advertising strategy in detail by looking at Parle company.

Keywords: Marketing Strategy, Parle Products, Problem in Marketing, Promoting Brand.

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