The rapid evolution of e-commerce in China has been significantly influenced by technological advancements aimed at enhancing security and reliability. This study investigates how these technological improvements impact consumer perceptions, shaping their trust and confidence in online shopping. Through an analysis of key innovations, including artificial intelligence (AI), blockchain, and data encryption, this research explores their effectiveness in addressing consumer concerns regarding fraud, data breaches, and transactional security. Using a mixed-methods approach, this study integrates survey data from Chinese e-commerce users and case studies of major platforms such as Alibaba, JD.com, and Pinduoduo. Findings indicate that while technology plays a crucial role in mitigating security risks, consumer awareness and education are equally essential in fostering trust. The study concludes with recommendations for e-commerce platforms to enhance security measures and maintain consumer confidence in the digital marketplace.

Keywords: E-commerce Security, Technological Advancements, Consumer Trust, Blockchain, Artificial Intelligence, Chinese E-Commerce.

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